Case Study: Alia Anggun

Objective:
To engage and captivate a new demographic, specifically targeting Gen-Z customers, while simultaneously enhancing brand visibility and increasing engagement on Instagram and TikTok Live streams.

Solution:
Alia Anggun, a valued client since August 2022, embarked on a transformative journey with our agency. At the outset, Alia Anggun lacked a defined brand identity and voice, coinciding with the emergence of Instagram Reels—an underutilized feature among local Singaporean brands. Recognizing this opportunity, we pioneered Alia's foray into video content, posting eight trend-forward videos monthly. This strategic move swiftly garnered organic traction for the brand.

Our content strategy centered on creating monthly TikTok and Instagram videos, blending trend-savvy elements with Gen-Z meme culture. Additionally, bi-monthly fashion lifestyle shoots showcased Alia's latest collections, fostering relatability and aspiration among the target audience.

Central to our strategy was the selection of a brand ambassador—a model epitomizing the essence of the Alia Anggun woman. Consistent utilization of this model not only reinforced Alia Anggun's brand identity but also established a recognizable face synonymous with the brand.

Results (Recent Quarter):

• Realized a substantial 32% rise in Reels Interactions (comments, likes, saves, and shares)

• Achieved an impressive 172% increase in Live Video Interactions (comments)

• Recorded a commendable 62% surge in Post Interactions (comments, likes, saves, and shares)

• Experienced an exceptional 322% uptick in Story Interactions (replies and shares)

• Noted a notable 24% increase in profile visits

• Observed a significant 16% rise in link taps

• Witnessed a commendable 31% increase in address taps

@aliaanggun, started with ~28K followers in August 2022.