Case Study: Lagun Sari

Written By Silvia Teh

Objective:
To elevate brand visibility and attract prospective clients within the Gen-Z demographic, positioning Lagun Sari as the premier choice for young couples seeking wedding services in Singapore.

Solution:
Recognizing the evolving trends in the age of marriage and the competitive landscape, Lagun Sari needed to resonate with a younger audience (aged 24 and above).

Central to our strategy was cultivating a sense of camaraderie, positioning Lagun Sari as not just a service provider but a trusted confidant—their 'best friend' in the wedding planning journey. To achieve this, we curated content rich in relatable wedding-themed memes, tapping into the shared experiences and struggles of brides and couples.

Additionally, we showcased the vibrant and amiable personalities of Lagun Sari's wedding sales consultants, fostering anticipation and rapport among potential clients, ultimately driving them to choose Lagun Sari for their wedding needs.

Results:

  • Witnessed a significant uptick of 163.7% in profile visits

  • Achieved an impressive 1,500% increase in reach

  • Noted a substantial 110% increase in followers

  • Experienced a notable 33% rise in direct messages

  • Achieved a twofold increase in the new client database

  • Garnered viral success with one video boasting 4 million views

@lagunsarisg

Silvia Teh
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